Tell me a little about your shop and how you came up with the name of your shop.
I am the creator of SerendipiT of Baltimore City, Maryland. I started reconstructing my own clothing about a year ago and opened my Etsy store in October of 2009. I wanted to come up with a name that expressed that I used T-shirts in new and interesting ways. I frequently use T-shirts because there are just so many of them available and they don't fray. As a new refashioning crafter this material is a real dream to work with because it is inexpensive, abundant, comfortable and looks so good on everyone.
I thought of the name SerendipiT because I had just cleaned out my closet and realized that I had about 25 t-shirts that I had no intention of wearing. I knew that there were a bunch of things that I did need though....a backpack, a comfortable and stretchy shirt, a cardigan, etc. It was one of those Eureka moments when I realized that I could use T-shirts to make all of those things. I turned to Megan Nicolay's series of books on how to refashion T-shirts and learned how to sew, how to work with the fabric and began to build from there. It was truly a fortuitous discovery that I could reduce, reuse and recycle just by cleaning out my closet.
What was the first item that you sold for your business and how did you feel when you sold it?
What makes you excited about reconstruction instead of using new materials?
I am really focused on reducing the consumption of raw materials as a way to positively impact my environment. I also love being thrifty and it is much less expensive to make or purchase refashioned clothing than to purchase something new.
I'm also an avid mountain biker, snowboarder, gardener, yoga practitioner, mom, etc. so I need practical clothes that move with me through multiple activities. When it comes to choosing a color palette I often just look at nature. In short, I'm inspired by what I see and experience in my own life and make things that I need because I suspect there are other women out there like me.
What has most surprised you about creating and running your own business?